top of page

2024 Events Schedule

Stage One (the Music Stage)

schedule subject to change

Emcee: Legendary media personality Peter “Zip” Zipfel

Noon: opening remarks – Founding partners Charlene Arsenault and Jeannie Hebert kick off the festival with an enthusiastic welcome to all   

12:15 p.m.: Petty Larceny (for today, we'll call them PETty Larceny)

1:15 p.m. Office Party Band

2:15 p.m. Headliner Ricky Duran

3:15 p.m. Vivi and Da Funk 

Stage Two (The Animal Action Stage)

Schedule subject to change

12:30 p.m. Annual Pet Rock Festival Hero and Recognition Awards presentation

1 p.m. Animal Shelter and Rescue Group Pet Parade

1:45 p.m. Blessing of the animals with Reverend Meghan Mantler from The Nativity Church in Northborough

2:00 p.m.  Amateur Dog Show

Prizes include medals, trophies and prize bags stuffed with gift cards from Ellie's Pet Barn, treats from Maggie's Food for Pets, tickets to the Natural Living Expo courtesy of Spirit of Change Magazine, items from Big White Dog , Kong toys from Pet Supplies Plus Lunenberg and more 

  • 2 p.m. Best Ears

  • 2:15 p.m. Owner-Dog Look Alike

  • 2:30 p.m. Waggiest Tail

  • 2:45 p.m. Best Vocalist

  • 3 p.m. Sweetest Face
     

3:30 p.m. Featured speakers including MA State Senator Ryan Fattman 

3:45 p.m.:  Drawing for the two lottery winners (each nonprofit receiving $500 from Pet Rock) 

AT THE INFORMATION/RAFFLE PAVILION

Cat Photo Contest sponsored by the Pet Barn, trophies and winners posted at the start of the festival, as this year, the contest is pre-judged by representatives from the Pet Barn. First, second and third place winners receive gift cards from Ellie's Pet Barn, a trophy and a burst of local fame

Buy your official Pet Rock T-shirt, hat or tank top and other Pet Rock items

Sign up for the Dog Contest

Pick up information and pamphlets distributed by various animal organizations

The display of the Wall of Shame and Wall of Fame – check out the best and worst in animal news this year

Sign up for the Pet Rock email list

Take part in the raffle, which is called in three rounds at the information tent (check times for announcements): see below for updated list of raffle prizes. Also, a 50/50 raffle! 

MORE ONGOING ACTIVITIES

The Vegetarian Food Court is back, with the Vegan court again hosted by VegFest! This food court, which is in addition to our standard vendors that serve fried dough, fries, pizza and wraps, includes vendors such as Smokestack Roasters, Kristi's Kraftails, Vegan Pizzaland, Kay's Curries, Loving Hut, Boundless Bakery, Jennifer Lee's Bakery, Not Yo Mama's Vegan Cafe, Waves Dairy Free Ice Cream, Indulge India, Slater's Pizza, Tacos Y Burritos Panchita, Keifer's Kettle Korn, Jerry's Ice Cream and more to be named. 

 

We've got DRINKS! Oh boy, do we have beverages this year, including those with alcohol. In addition to water and soda, JJ's Drink Shack sponsored by Atlas Beverages, offers these options: 

 

  • Coors Light/Lite 16oz Alum

  • Corona Extra cans

  • Sun Cruiser Vodka & Tea cans

  • Truly Wildberry Hard Seltzer cans

  • White Claw Black Cherry Hard Seltzer cans

  • Wachusett Oktoberfest cans

  • Wachusett Pumpkin cans

  • Sam Adams Wicked Hazy cans

  • Heineken 0.0 cans

 

CMDART (the Central Massachusetts Disaster Animal Response Team, Inc) in collaboration with the American Red Cross Central, will host a mission- focused, interactive fun activities focusing on pet care, pet and human first aid/cpr, along with human and animal disaster prevention activities...all of this weaved into a limited agility "try-its" course. This is s fun (d) raiser for the organizations so a donation of $8 will be requested at the entrance to the activity.  All funds go directly into our mission activities. Barring an emergency call that day, The American Red Cross will host a demo of their Emergency Response Vehicle.  CMDART will also have their Emergency Response Trailer there for viewing. 

SPLISH-SPLASH, THE DOG'S TAKIN' A BATH Let your pooch cool off in the Doggie Water Park, which this year means a POND your pooch is more than welcome to jump into!  You read that correctly - a POND. 

Mass Vest-Dog K-9 demos: 1 and 3 p.m.  

                                                             Let your pup run with THIS PUP RUNS

                                                             

                                                             This Pup Runs is a Massachusetts-based mobile dog gym, run by a husband-                                                                   and-wife team, offering a unique and convenient exercise solution for dogs of                                                                 all sizes and energy levels. Their climate-controlled, state-of-the-art mobile unit                                                               is equipped with slatmill—non-motorized treadmill designed specifically for                                                                       dogs—allowing them to exercise safely and efficiently. Whether your dog            needs an outlet for their boundless energy, weight management, or a regular fitness routine to improve their overall well-being.

Jump Around! Several inflatables/Moonbounces for kids will be available  

Fan faves Pups in the Air Frisbee dog performances throughout the day

Stitch roams the grounds, delighting kids and adults (and dogs) alike, as do the FURSUITERS, a whimsical group of furry animal mascots who delight the masses at fundraisers and charity events throughout New England

Trax from the Worcester Railers hockey team also walks the festival grounds handing out Railers trading cards to adoring fans, as well as poses for pics

                                                    JUNO'S PLACE returns to Pet Rock Fest! While sadly we lost Juno last year, the                                                              legacy for this ambassador for animal welfare known as “the little dog who does big                                                      things” continues. Juno's Place spreads awareness about various animal causes                                                             such as spay/neuter, working against breed specific legislation and promoting                                                                adoption. At Pet Rock Fest, Juno's pack includes Sweetpea Friends for Rutland                                                                Animals, Paws 4 a Cure, Mass Vest-A-Dog. And next door, visit the amazing Burt's                                                          Brigade! 

Beyond Yoga and Wellness is hosting a "Peace with Piggies" photo booth. Get your pic with a peaceful piggie for a $5 donation. Also, Beyond Yoga gives demos throughout the day of its yoga with pigs program 

VCA Hospitals answer questions regarding your pets wellness care  through our “Ask the Vet” sessions. VCA also provides a free rabies clinic and low-cost microchipping, with all donations benefitting the Sterling Animal Shelter 

TidePool BookShop hosts the Pet Rock Book Nook with authors signing copies and reading from their animal-themed books.      

 

About this year's authors: 

  • Susan Edwards Richmond is an award-winning children's author and an avid birder, naturalist, and nature preschool teacher. Her picture books include "Night Owl Night, "Bird Count" and "Bioblitz! Counting Critters," all in the Community Science Counts! series.  Richmond said she is "thrilled to participate in her first Pet Rock Festival."

  • Dr. Karen Fine is a veterinarian and writer who lives in Central Massachusetts. Her memoir, "The Other Family Doctor: A Veterinarian Explores What Animals Can Teach Us About Love, Life and Mortality," was published in March 2023 by Penguin Random House, and became a New York Times bestseller. She is also the author of a veterinary textbook, "Narrative Medicine in Veterinary Practice: Improving Client Communication, Patient Care, and Veterinary Well-Being." Her articles and essays have been published in the New York Times, Time magazine, the Brevity blog, and Bark magazine, among others. She has been interviewed by NPR’s Fresh Air, CNN, and Psychology Today. 

  • Maria Gianferrari writes both fiction and nonfiction picture books, many of which are inspired by the human-animal bond.  She loves dogs in particular.  Most of her fiction picture books star dogs as main characters and were inspired by her late, very beloved rescue dog, Becca.  Gianferrari's nonfiction picture books, which include "Being a Dog," "Being a Cat" and "To Dogs With Love," focus on the natural world. She loves trees and birds and all kinds of wild creatures. She is fascinated by the subject of urban ecology, and the ways in which wild animals have adapted to life and co-existence with humans. 

Animal Assisted Therapy Services conduct Canine Good Citizen tests. The AKC Canine Good Citizen test is regarded as the “gold standard” of dog obedience. In fact, some homeowners insurance companies will even offer a discount if the family’s dog has passed the AKC CGC. The CGC test involves 10 test items; all ten must be passed to receive your AKC certificate. Please visit the AaTs MA booth (look for the therapy dogs!) to take the CGC test. Walk-ups welcome. Test cost is $25 donation to AaTs MA. *AKC Tricks, CGCA, CGCU only offered if time allows*

                                                       

                                                        The Refuge at Lyric Farm makes its Pet Rock Fest debut, bring along Cosmo the                                                               goat, Merry Berry the sheep, Luna D’Estata the sheep, Crystal the alpaca, and                                                                 one of the LGDs. The Refuge at Lyric Farm is a fiscally sponsored project under                                                               the 501c3 nonprofit Players Philanthropy Fund, and are now able to accept tax                                                                 deductible donations.

 

                                                        The Refuge welcomes humans to interact with the Refuge's residents                                                                                 by volunteering to help feed and care for them, and to discover how                                                                                 enjoyable they can be. No experience required. Neurodiverse individuals                                                                         welcome.

Big White Dog offers nailclippings for a donation. Just visit the booth! 

KBK Sports hosts a silent auction of jaw dropping sports memorabilia. The silent auction is packed with autographs & collectibles from the Patriots, Red Sox, Bruins & Celtics with some other items from sports & entertainment greats! Auction will run at the festival from noon to 3 p.m. and auction winners will take items home that afternoon! 

                                           

 

                                            WCRN broadcasts live from the fest! 


                                            Kids and adults, get your face painted with the skilled facepainter Mandy!      

                                            Bobo the Clown spins up some whimsical balloon animals       

                                         

 

Good Owners helps new and old adoptees start off stronger by learning how to                                                              understand, handle, raise, and care for their puppies or adult dogs! Founded in 2021 by                                                trainers from around the country, their pioneering programs include the Good Owners                                                    Handbook - one of the largest, most comprehensive resources for dog owners ever                                                        created - and the RCOC, a 30-minute interactive educational program and certification for                                               new and experienced owners alike. Check them out at www.goodowners.dog                                                                                                                                                               

ENTER the Pet Rock Fest raffle, with tons of prizes that range from gift cards, to gift                                                        baskets to professional artwork and tickets  


Want to donate a prize? Sponsor? Be a vendor? Get involved? We would love that. Email petrockfest@gmail.com

TidePool Bookshop.jpg
Mandy Face Painting.jpg
Juno.jpg
IMG_3898.jpg
IMG_6014.JPEG
bottom of page