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2023 Events Schedule

Stage One (the Music Stage Presented by T-Mobile)

schedule subject to change


Emcee: Peter “Zip” Zipfel

Noon: opening remarks – kicking off the festival  

12:15 p.m.: TBA

1:15 p.m. TBA 

2:15 p.m. TBA

3:15 p.m. TBA

4:15-5 p.m. TBA

Stage Two (The Animal Action Stage)

Schedule subject to change

12:45 p.m. Blessing of the Animals led by Rev. Chad McCabe

1 p.m. Animal Nonprofit Group Pet Parade

2:00 p.m.  Amateur Dog Show

Prizes include medals, trophies and prizes from sponsors 

2 p.m. Best Ears

2:15 p.m. Owner-Dog Look Alike

2:30 p.m. Waggiest Tail

2:45 p.m. Best Vocalist

3 p.m. Sweetest Face

3:30 p.m.: Annual Pet Rock Festival Hero Awards presentation  

3:45 p.m. Drawing for the two lottery winners (each receiving $500 from Pet Rock)


Cat Photo Contest sponsored by the Pet Barn, trophies and winners posted at the start of the festival, as this year, the contest is pre-judged by representatives from the Pet Barn. Winners receive gifts from the Pet Barn, and the top 3 are featured on a Pet Rock Fest drawstring bag! 

Buy your official Pet Rock T-shirt

Sign up for the Dog Contest

Pick up information and pamphlets distributed by various animal organizations


The display of the Wall of Shame and Wall of Fame – check out the best and worst in animal news this year


Sign up for the Pet Rock email list

Take part in the raffle, which is called in three rounds at the information tent (check times for announcements): see below for updated list of raffle prizes.


The Vegetarian Food Court is back, again hosted by VegFest! This food court, which is in addition to our standard vendors that serve fried dough, fries, pizza and wraps, includes vendors such as Loving Hut. Anzio's Pizza is returning, too, to serve up veggie and plain slices. This year, as with years past and forever more, don’t look for meat at this festival. Think about it, folks; We’re loving animals today.

TAKE YOUR DOG THROUGH THE AGILITY COURSE:  The Central Massachusetts Disaster Animal Response Team (CMDART) combines agility with an opportunity to learn about personal emergency preparedness for you and your pet. The agility try-it course has been a yearly feature of Pet Rock where pet owners get a chance to see if “Floxy and Muffy” might just be the next would-be agility champion. Agility is about teamwork and partnerships between you and your dog. Obstacles are placed in an orderly pattern to reach a goal, much the same as personal and community disaster planning.

CMDART agility volunteers offer participants a mini-training on how best to “take” an obstacle. You have to have a plan in agility and you practice that in training. Attendees will get a chance to learn how go over jumps, go through a hoop, a tunnel, and over teeters and makeshift dog walks. One hopes that you and your dog communicate effectively to reach  the goal in the time allowed or better. This is a good analogy for planning for disasters and particularly evacuations….you have a certain amount of time to get out with your pet  and with all disasters, there will be multiple obstacles.. Whether its your family, a team, or your community;  the more you practice an emergency plan, the more likely you will be to survive the disaster or emergency with the least amount of stress or trauma.

The agility try-its is an annual fun (d) raiser for CMDART which, as a private nonprofit disaster team, depends upon these events to aid their mission of helping pet owners during disasters. There is a requested  minimum donation of $7 to get the mini-training. 

THE FURSUITERS ROAM THE GROUNDS TO DELIGHT CHILDREN AND FAMILIES: This freelance mascoters group called Fursuiters attends events all over New England to give out high fives and hugs and try to add to the fun atmosphere of events. The group runs an annual nonprofit convention in Boston called Anthro New England that brings in about 2,000 attendees and has raised $57,600 thus far for MA Vest A Dog. They’ll be at Pet Rock! 

TRAX, the Worcester Railers dog mascot, roams the grounds and greets fans, as does Benjie the Bay State Beagle from BayState Savings Bank

Mass Vest-Dog K-9 demos: 1 and 3 p.m. 

Pups in the Air Frisbee dog performances throughout the day

JUNO'S PLACE returns to Pet Rock Fest! Juno is a ambassador for for animal welfare known as “the little dog who does big things.” Juno's Place spreads awareness about various animal causes such as spay/neuter, working against breed specific legislation and promoting adoption. Juno visits with her snazzy sports cars and has amazing photo opportunities. She has a fan base of 150,000, so many just come to meet their Facebook hero. She has a few books out and we will have them at the event at which she joins her whole "pack." At Pet Rock Fest, Juno's pack includes Sweetpea Friends for Rutland Animals, Paws 4 a Cure, Little Oliver foundation, Kane's Krusade and Mass Vest-A-Dog

Worcester Red Sox (WooSox) mascots Smiley Ball and Woofster hang out and play catch with fans of all ages and pose for photos, sell WooSox tickets and merchandise and pass out promotional items such as pens, pencils, squishy baseballs and more 

Four Footed Family gives demos on pet first aid and CPR

The Art Lab and Gallery mobile unit visits, leading crafts and art projects (geared toward kids and animal-oriented in subject matter) 

Face painting and other kids’ activities Author Louise Coleman signs copies of "Boston Boy: A Greyhound Journey," which is about greybound advocacy and adoption both locally and internationally 

WCRN broadcasts live from the fest! 

VCA Hospitals answer questions regarding your pets wellness care  through our “Ask the Vet” sessions. VCA also provides a free rabies clinic and low-cost microchipping (subject to change)

Sewing Elements teaches sewing and shows visitors how to make our furry friends outfits, blankets, bedding, etc.

ENTER the Pet Rock Fest raffle, with tons of prizes that range from gift cards, to gift baskets to professional art work and tickets  

Want to donate a prize? We would love that. Email

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