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The Pet Rock Festival

Pet Rock Fest, Inc., is ecstatic to announce that the Pet Rock Festival is taking place on Sunday, Sept. 10, at SAC Park in Shrewsbury from noon to 5 p.m. 


That’s right, puppies and kittens. Brought to you this year by "festival sponsors" MA Homes LLC, Pet Rock Fest continues to put the spotlight on the animal welfare organizations of New England that work tirelessly  to promote kindness to animals.  


Located in the heart of Massachusetts close to several main arteries (including Route 9 and I-290), the venue is easily accessible from points east, west, north and south. Also, the venue offers an expansive, grassy, fenced-in event area, two pavilions, the main building (with a bar that will be open for drinks), and hundreds of parking spaces right on the premises. It is ideal for both people and animals.


In fact, there is plenty of space to trot back with all of our popular attractions and more-including: K9 demos; an agility course hosted by CMDART; the Pups In The Air disc dog team; live music; the Rescue Groups and Shelters Pet Parade; kids activities, cat photo contest; book signings, annual Pet Rock Hero awards; speakers; amateur dog contest; vegetarian food court; animal mascots, doggie massages, demonstrations, free and low-cost microchipping and rabies shots from VCA; a doggie water park; photos of your pets; animal-friendly vendors; animal welfare organizations; and, most importantly, hundreds of nonprofit groups devoted to animal welfare causes. 


Local nonprofit VegFest continues to partner with Pet Rock Fest to host its food court, packed with offerings from amazing vegan restaurants and food vendors. Originally called VegWorcester, VegFest hosts New England Vegfest, a free annual festival celebrating animal-friendly, environmentally sustainable, and healthy lifestyles. This nonprofit dedicated to animal lovers was an easy fit to complement the mission of the Pet Rock Festival. 


Pet Rock Fest will send updates with event schedules, attractions, vendors and sponsors. The nonprofit gives its proceeds to worthy animal related charities that support a variety of causes, from shelters to law reform to farm animal sanctuaries.


Anyone interested in volunteering for, performing at, or taking part in the festival in any way (including vendors and sponsors) should contact


For updates on the plans for the event, groups signed up to attend, and other official or not so official news, visit or check us out on Facebook at and on Twitter @Petrockfestival.


Celebrating 25 years, Pet Rock Fest is the largest event of its kind in the Northeast, an annual festival that promotes kindness to animals and responsible pet ownership. Pet Rock Fest, held in September each year, is a family festival that features guest speakers, vegetarian food, live music, games, events, a raffle, vendors, and hundreds of area animal welfare organizations. Pet Rock is a nonprofit 501(c)3 organization. Donations are tax deductible.

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