The Pet Rock Festival

We’re blown away. Thousands flocked to the triumphant return of the LIVE Pet Rock Festival, our 23rd annual, held on Sunday, Sept. 12, 2021, at Wyman-Gordon in North Grafton. Following more than a year of uncertainty, Pet Rock Fest, too, was uncertain about what to expect for a turnout to the most recent festival. The turnout, in fact, has been one of our best to date, raising thousands of dollars for New England area animal welfare charities. 


Sponsored this year by T-Mobile, Pet Supplies Plus, Gibson’s Natural Pet, Safe Roads Alliance, Quite Fetching Barkery and Pet Boutique, Ellie’s Pet Barn, Ethos Veterinary Care, Jennifer Lee’s Bakery and Bay State Savings Bank and New England VegFest, Pet Rock is the largest animal expo on the East Coast. 


The weather  was tailor made---warm and sunny, but with a breeze that seemed scheduled to periodically blow through to cool off our pets (and us) to enjoy the day to its fullest.


The event featured more than 110 animal welfare nonprofits sharing their missions, the Pups in the Air Frisbee dog show, the Shelter Pet Parade, the Amateur Dog Show, Cat Photo Contest, vegetarian food, photos with your pets, a doggie water park, Mass Vest-a-Dog demos, giveaways, microchipping and rabies clinic by VCA, agility course hosted by CMDART, and live music by The Voice’s Billy Gilman, the Rafters, Ric Porter and the Roadside Gypsies, Three for One and Shiverlane.  


Hero awards were presented to Joann Griffin, Anjie Coates and Nancy Ambrose and her dog Maddison. No Mutts Left Behind took the $500 prize for the Shelter Pet Parade, and the Pet Food Task Force and KodiakCare each snagged $500 from Pet Rock Fest in the annual lottery (each nonprofit who attends has a chance to win). 


Congrats also to our dog contest winners, as well as our cat photo contest winners, which will be featured on the new Pet Rock Fest draw-string bag. 


A daylong festival of fundraising fun for the entire family (that includes your furry friend!), Pet Rock’s primary mission  is to promote responsible pet ownership and kindness to all animals, as well as bring attention to animal cruelty and educate humans on a variety of animal related issues. 


While oodles of dogs (and an iguana and a rat) enjoyed attending the fest, too, it's crucial to note that Pet Rock Fest benefits animal organizations that help all kinds of animals, from pigs rescued from slaughterhouses to wildlife to rescue dogs and cats. We also educate the public on issues surrounding animal welfare, such as laws that protect our animals, rescue efforts, studies and a host of other issues. 

Proceeds benefit New England animal welfare organizations. Pet Rock has given tens of thousands to worthy charities, including Humane Society of the US: Youth, the MSPCA, Animal Legal Defense Fund, Mass Vest A Dog, Foster Parrots, Commonwealth Cats, the Worcester Animal Rescue League, Maple Farm Sanctuary, Echo Dog, Merrimack Feline Rescue, Second Chance Animal Shelter, Save a Sato, Dog Orphans and countless others.


View a photo gallery of the day here. 


Pet Rock will be announcing its beneficiaries soon, choosing New England area animal welfare groups to receive donations from the festival. Because of you, we're able to help many animals this year. We continue this effort throughout the year, and can always use your support and donations. ALL proceeds go toward helping animals. 


Stay tuned for plans for Pet Rock Fest 2022, as well as other Pet Rock Fest sponsored events!

Visit or check us out on Facebook at and on Twitter @Petrockfestival.