About Pet Rock Festival
Pet Rock Fest, Inc. is a New England–based nonprofit dedicated to promoting kindness to animals and strengthening the organizations that protect them. Best known for our annual flagship fall festival (of the same name) — now one of the region’s largest nonprofit-run animal welfare events — Pet Rock Fest raises money all year to support shelters, rescues, sanctuaries, and advocacy groups across Massachusetts and beyond.
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What began in 1999 as a grassroots response to a devastating act of animal cruelty has grown into a movement grounded in compassion, community and action. Since its founding, Pet Rock Fest has distributed hundreds of thousands of dollars to groups working on the front lines of animal welfare. Regular recipients include shelters, cruelty watchdogs, rescue leagues, sanctuaries, legal advocacy groups and smaller grassroots organizations that often struggle to secure steady funding. We also provide direct assistance in urgent cases — from helping families with emergency veterinary care to supporting reward funds in cruelty or missing-pet investigations.
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Each fall, thousands gather for our signature event: an afternoon of live music, demonstrations, vegetarian and vegan food, contests, and a massive showcase of more than 150 animal organizations. All proceeds go directly toward helping animals in need.
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But Pet Rock Fest is more than a single day. It’s a year-round effort to educate, advocate, and connect compassionate people. Through our website and outreach, we share animal-related news, highlight urgent cases, amplify the work of rescue partners, and encourage the community to stay involved — because animals don’t get a voice, and the work doesn’t stop when the tents come down.
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Pet Rock Fest exists for one reason: to make a tangible difference for animals. The more we raise, the more we can give. ​
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Email petrockfest@gmail with any questions or concerns.
Charlene Arsenault 508-832-8918
Jeannie Hebert 508-845-8051