Pet Rock Fest announces 2025 Juno Hero Awards

September 30, 2025 - Each year, Pet Rock Fest honors individuals whose actions embody compassion, courage, and a commitment to protecting animals. Renamed in memory of Juno, a beloved rescue dog and tireless symbol of advocacy, the Juno Hero Awards shine a spotlight on people who go above and beyond to make a difference for animals in our communities.

This year’s honorees reflect the many ways that advocacy and rescue take shape — from the halls of the State House, where policy can safeguard animal welfare on a broad scale, to the heart-stopping moments when first responders act decisively to save a life in danger.

Together, their work reminds us that protecting animals is a responsibility that belongs to all of us, and that even a single act of bravery or a single piece of legislation can ripple outward, improving countless lives.

Meet the Animal Juno Hero Award recipients

Senator Michael O. Moore: Champion for Animals, Including Wildlife

When it comes to protecting animals in Massachusetts, Senator Michael O. Moore has consistently been at the center of the effort. Representing the Second Worcester District since 2009, Moore has built a reputation not only as a dedicated public servant but also as a steadfast advocate for animal welfare and wildlife conservation.

Over the years, Moore has partnered closely with organizations including MSPCA-Angell, the Animal Rescue League of Boston, the Humane Society of Massachusetts, and the Animal Legal Defense Fund. Together, they have helped shape legislation that strengthens protections for pets and wildlife alike. In 2022, Moore guided Massachusetts into the Interstate Wildlife Violator Compact, making it harder for illegal hunters to escape accountability. That same year, he helped establish a pilot program studying safe highway crossings for animals, a project aimed at reducing collisions and preserving habitats.

Moore has also brought attention to the welfare of companion animals in everyday life. He introduced legislation allowing courts to consider the well-being of pets in custody cases, recognizing that animals are more than property—they are family. His advocacy extends to pushing for a ban on pet ownership by convicted abusers, as well as fighting to restrict the use of toxic rodenticides that can harm wildlife, pets, and even children.

Through this work, Senator Moore has shown how policy can be a powerful tool for compassion. His commitment to the safety and dignity of animals is the reason Pet Rock Festival is proud to honor him as a 2025 recipient of the Juno Hero Award.

Brookfield Fire Department: A Rescue to Remember

For Kris and Paul Casucci, July 4 began with panic. Their nine-month-old Great Pyrenees puppy, Fearghus—known affectionately as Fergie—had vanished. After searching frantically around their property, Kris heard faint cries in the woods. The sound seemed to come from everywhere and nowhere, warped by the trees and brush. Only after pushing through the undergrowth did they discover the truth: Fergie had fallen into an old, hidden well.

At nearly 100 pounds, Fergie was far too heavy to lift out without help. That’s when the Brookfield Fire Department answered the call. Assistant Chief Herb Chaffee, firefighter Phillip Chaffee, and firefighter Cayla Hurley quickly devised a plan. Phillip climbed down a ladder into the well, carefully securing Fergie with a strap while Hurley and the assistant chief stood above, guiding and pulling as Phillip pushed from below.

It was a moment of teamwork and calm under pressure, the kind of quiet heroism first responders perform every day. For the Casuccis, though, it was deeply personal. Hurley, who also cares for the family’s pets when they travel, was a familiar face to Fergie. Even in his frightening predicament, the puppy wagged his tail in recognition when he saw her.

Thanks to the swift action of the Brookfield Fire Department, Fergie emerged shaken but unharmed, with no lasting injuries. The well has since been covered, but the Casuccis will never forget the day their puppy was saved by three dedicated first responders who treated him as family.

For their bravery, compassion, and quick thinking, Assistant Chief Herb Chaffee, firefighter Phillip Chaffee, and firefighter Cayla Hurley are being honored with the 2025 Juno Hero Award.